Image Image Image Image Image Image Image Image Image

Mar 08, 2018

Megatrends shaping the future of tourism

March 8, 2018

In this research contribution for the OECD’s Tourism Trends and Policies 2018, The Mowat Centre discusses megatrends affecting the future of tourism.

The future of tourism will be impacted by large-scale social, economic, political, environmental and technological changes, bringing new and often unseen challenges, threats and opportunities. These “megatrends” are slow to form, but once they have taken root, exercise a profound and lasting influence on human activities, processes and perceptions, including for tourism. Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility. Exploring the multidimensional implications of these megatrends to 2040 is important to inform policy and shape the future of tourism.

View Chapter


Sunil Johal
Sara Ditta
Jordann Thirgood

Release Date

March 8, 2018

Related Content

Armine Yalnizyan discusses Mowat’s Race to the Top report Armine Yalnizyan explains what people are talking about, and why it's such a game-changer in how the economy works. Listen here Video ...
Sunil Johal discusses Mowat’s Race to the Top report Sunil Johal on pushing for an 'inclusive growth' agenda. Watch here Video Title Canada's 'Inclusive Growth' Agenda Broadcast Station...
Armine Yalnizyan and Sunil Johal discuss Mowat’s Race to the Top report Slowth is a new term for a prolonged period of slow to no economic growth. Combined with a rapidly changing digital economy, slowth creates challenge ...